The Marketing Institute of Ireland are running MII Marketing Fundamentals suite of courses which focus on all stages of marketing strategy development. Each session hones in on an aspect of the planning process. First up is Research: Mastering the Research Journey with Eadaoin McCarthy on 11th & 12th May.
In the part of the courses you will learn to master the research to insight to execution journey. Two morning sessions will be delivered by Eadaoin McCarthy an expert in developing better research practice and processes by combining a mix of logic and creativity.
Each session will offer practical tips and resources to make it easier for you to unknot multiple data sources and simplify how to convert information to insight.
Why Now?
How consumers eat, shop, learn, travel, and trust will no longer be the same as it was just months ago. With Covid 19- We face a new future with new consumer priorities and with new business challenges both unforeseen and unexpected. Keeping track and on top of these shifts has never been more crucial to help brands adapt and repivot growth plans to accommodate the new & next normal.
The opportunity is ripe for Market Insight and Research professionals to take on a more powerful role in guiding businesses and brands to navigate a new market context successfully.
Champion Change
Research alone is never useful unless it is built with context, rigour and collaboration. Without it, marketing activities can become aimless, irrelevant and drain resources as plans are often founded on unchallenged assumptions, outdated information & unruly processes. A broad understanding of market, consumers and competitive landscape is essential if we are to see our brands, products and services from a valid perspective. Research will help open different windows to consumers’ lives to deepen understanding, better service their needs and ultimately drive business performance.
Learn how to step up, simplify and structure your practice with key principles and frameworks enabling you and your business to maximise impact with clarity and credibility.
The full suite of courses:
- Research: Mastering the Research Journey
- Insights: Using Insights to Gain a Competitive Advantage
- Strategy: Developing a Marketing Strategy
- Brand: Branding in Challenging Times
- CX: Using CX to Differentiate your Business
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