The Marketing Institute Ireland invite you to attend a Masterclass Using Behavioural Science to Solve Business Challenges with Richard Shotton, the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.
Before you can influence decisions, you need to understand what drives them. This course investigates how consumer behaviour is shaped by psychological shortcuts.
This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to marketing. It covers both the latest findings from the topic but also lesser known classic experiments.
The findings can be applied to all areas of marketing: from creative to media, from pricing to strategy. Each will give you a competitive edge.
The insights from behavioural science will be organised into a simple framework so that you can apply them to the challenges you face as a marketer.
Using Behavioural Science to Solve Business Challenges
Register now
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Study Digital Marketing, Google Analytics, Social Media for Business at The Marketing Institute of Ireland at various locations throughout Dublin.
The Marketing Institute is the professional body for Ireland’s marketing people. It exists “to enable marketers to build great brands and great careers”. It does this by sharing best practice, insights and expert content, building the community of marketers, and aiding marketers in career progression. The three themes of content, community and career underpin all Institute activities. The Marketing Institute also owns and operates the All Ireland Marketing Awards, the CMO Summit, and DMX Dublin, Ireland’s largest marketing conference.
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