IE Talks in on Data & AI: How to Increase Engagement & Drive Business Innovation is a Master class in Dublin focused on increasing brand, customer, and business development, using advanced metrics with digital traceability.
The Master class takes place on Thu, February 9, 2023, 7:00 PM – 8:00 at The Samuel Hotel, Spencer Place, North Wall Quay, Dublin 1.
Register here
IE Talks in Dublin on Data & AI: How to Increase Engagement & Drive Business Innovation
In today’s world, consumers are much more than buyers in transactional purchases. Nowadays, they build brand reputation, pull new clients, and determine financial results. Therefore, business leaders must focus on constantly improving customer engagement in order to remain relevant.
Join IE professor and Entrepreneur Kevin Sigliano who will explain why disrupting value propositions and continuous innovation are critical if you wish to dramatically improve how your company engages customers and maximises financial results.
This session will explain a practical framework and scorecard for Artificial Intelligence Data-Driven Strategic Roadmap – FOBECI: financial, operational, brand, employee, client, and innovation – covering the critical dimensions and KPIs.
Kevin Sigliano has more than 20 years of experience generating new business in various markets, developing ties with international partners and managing marketing and operations affairs. He is currently an IE’s School of Science & Technology associate professor.
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