The Marketing Institute Ireland is offering a a new Executive Diploma in Design Thinking, beginning in December and is a fully accredited CPD qualification at Level 8 on the NFQ awarded by TU Dublin.
Class will take place on the following days & dates.
- Saturday December 4th & 11th
- Wednesday December 8th & 15th
- Thursday December 9th & 16th.
The programme is aimed at
- Competency Framework: Career Stages 2,3 &4
- Mid to senior level
- Prospective students will be those looking to step up in the business world.
- Individuals seeking a career changer or those who are reviewing their career, in order to progress to a more senior level.
It will be delivered through a blended approach of lectures, case studies and assignment work. There will be an emphasis placed on the importance of conducting consumer research, implementing insights into design and innovative solutions.
An industry consultancy project is used to assess this programme and students will be set a challenge from an industry partner. They will be required to present their solution based on Design Thinking techniques to peers, and a panel of Design Thinkers.
Study Digital Marketing, Google Analytics, Social Media for Business at The Marketing Institute of Ireland at various locations throughout Dublin.
Design Thinking is an iterative process that focuses on understanding users’ needs; challenging assumptions; and redefining problems.
Design thinkers approach challenges from a human point of view by:
1) Identifying the right delivery tools to build empathy and better understanding of users
2) Thinking creatively and collaboratively to inspire new ideas
3) Testing and validating ideas and prototypes
This programme will build the student’s understanding of design thinking and enable them to develop a deep understanding of customer wants and needs and apply this understanding to real world situations.
In recent years the growth of social, mobile, analytics and cloud based solutions has driven a more customer-centric development focus. Customer-led, rather than product-led insights should be integrated early in the innovation process to help accelerate adoption and optimise business success.
This course will build the participant’s competence in applying collaborative, learning, and problem-solving approaches based on deep consumer research and testing. Participants will strengthen their skills in gathering information, identifying challenges , refining ideas as well as generating and testing potential solutions.
Ultimately, the ability to unlock fresh and unique insights that address unmet customers’ needs will be key to driving competitive and sustainable market advantage.
On completion of this module, the student will be able to :
- Demonstrate an in-depth knowledge of Design Thinking.
- Undertake critical application of Design Thinking, demonstrating an appreciation for the link between consumer research and innovative solutions.
- Understand the applications of each of the Design Thinking steps, and implement design thinking philosophy to appropriate aspects of marketing practices.
- Critically reflect on current problems, new insights and future trends in developing new products and services and the impact of technology on human behaviour.
This Executive Diploma is designed to build the students’ understanding and practical application of the innovative and design decisions that are led by uncovering and empathising with the needs and wants of customers.
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