How to Build a Culture of Marketing Effectiveness

The Marketing Institute of Ireland host ‘Marketing 5’s How to Build a Culture of Marketing Effectiveness with Paul Dervan’.

This bespoke 5 step blueprint to help tackle the major marketing topics of our time will take place online on 14 January 2021 from 10AM-11AM.

Designed for practical application, the Marketing 5’s is a no-nonsense, clear, and concise blueprint anchored in 5 key tips and tactics which you can implement immediately.

This presentation with Paul Dervan, CMO of National Lottery will discuss: Effectiveness

To do better work, we must understand how effective our marketing decisions and activities are. In reality, this is difficult. But it is possible. Paul believes we can improve marketing effectiveness by focusing on

1. Knowledge
2.  Skills
3.  Behaviours
4.  Tools
5.  Mindset

We need to focus on all these areas. Using real examples, Paul will cover a number of practical ways to help marketers move their marketing department towards a Culture of Marketing Effectiveness.