Join The Marketing Institute of Ireland next Tuesday April 7th at 11am as part of the Open Lecture series for the MSc on Digital Marketing & Analytics with Amy Tumelty for this free talk.
Open Lecture – What You Will Learn
Amy is a Social Media & Content Specilaist at the Creative Agency TBWA\ Dublin and also lectures on MSc in Digital Marketing and Analytics. Amy will discuss the need for digital marketers to use social media to react quickly through content creation and maintain audience relationships through community management.
Remember applications for the MSc in Digital Marketing & Analytics are due by 31st May . Find out more about the scholarships here.
Marketing Your Brand Online
With a global backdrop of such uncertainty, digital marketers are grappling to keep up with the needs and wants of their audience. While consumers adapt to societal changes, it has become more important than ever for digital marketers to react with relevant content that offers some sort of solution to their audiences’ problems.
Some brands have become champions of the proactive content space during the crisis, while others have failed to grasp what is really important to consumers. Cutting through the noise of Covid-19 comms is difficult but the key to success lies in providing your audience with content that resonates with what is happening around them. Throughout the webinar, Amy will discuss the need for digital marketers to use social media to react quickly through content creation and maintain audience relationships through community management.
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