The Marketing Institute would like to invite you to join their New Series – The Marketing 5s, in this series, you will hear the “how-to” on certain marketing trends and topics and are guaranteed to walk away with 5 key takeaways every time.
Marketers always want to know: “what will change?” But, Jeff Bezos asks a more important question: “what won’t change?”
Why does “what won’t change” matter more? Because as Bezos advises, you can build a business on ideas that won’t change.
Marketing Trends
So for 2020 Trends, this webinar has identified 5 ideas that won’t change and that you can count on for the next decade:
- The Need To Be Contrarian And Right: Learn why personal and professional success requires betting against the crowd.
- The Cash Flow Funnel: Learn how to flip the funnel and align marketing campaigns to future cash flows.
- The War On Brand: Learn about “The 60/40 Rule” and why brand advertising is the biggest driver of long-term growth
- The Rise Of Blockbuster Marketing: Learn how to use Disney’s “Franchise Formula” to monetize content
- The Death Of Hyper-targeting: Learn why narrow targeting hurts your business and why to “target the category” instead
Join the discussion of each trend and learn how to apply these 5 timeless trends to beat your competition.
Taking place on 10 September 2020, 2.00pm-3.00pm
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