Business Podcast Training

Outline of the Business Podcast Training course

If you have ever thought about starting a podcast for your business or organisation, but are not sure where to begin, then this is the ideal course for you.

Over five weeks, 2 hours per week, you will learn everything you need to know to set up, launch, and grow your own business podcast.

This is a hands-on, practical course taught by our team of podcast professionals in our city centre studio, and no previous podcasting or audio editing experience is required. We’ll cover everything you need to get your business podcast started: recording techniques and equipment, interviewing, editing, podcast marketing and growth. You’ll get ongoing feedback from a team that has successfully launched hundreds of podcasts for international brands, government organisations, charities, professional bodies, universities, and many others.

Schedule

In Week 1, we’ll start getting ideas together and planning out your show. How can a podcast complement your business and where does it fit in your broader strategy around content, branding, and promotion?

We’ll look at podcast formats and styles, topics and episode structure, picking a name, finding your target audience, and lots more. There will be plenty of audio examples and feedback on your own podcast ideas. 

In Week 2 we’ll turn to the guests. How do you prepare for and conduct an engaging interview? What are your listeners (and potential clients) looking for?

We’ll look at interview techniques, research and preparation, and scripting dialogue for audio.

In the final part of week 2, we’ll start looking at microphones & recording techniques, getting hands-on with our extensive range of equipment in the studio.

Week 3: Equipment, Recording, and Visuals 

Week 3 continues with recording techniques, whether this is in studio, online, in the office, or out in the field. We’ll look at microphones, portable recorders, soundproofing, and recording accessories. We’ll also look at how to avoid common recording problems and how to make your podcast not sound like an office meeting on zoom!

In the final part of the class, we’ll look at the visual side of things: options for supplementing your show with video clips, as well as podcast artwork and giving your show a strong visual identity.

Week 4: Software & Editing, Podcast Distribution

We’ll then turn to hosting and distributing your show, exploring how to make your show available as widely as possible and how best to link it to your company website and other parts of your business.

Week 5: Promoting, Marketing, Growth

In the final week we’ll work on promoting your show, fitting it into your business’ social media and marketing strategies, and setting it up for future growth. We’ll also look at how to measure success and keep improving your podcast into the future.

COURSE DETAILS

Note: Courses require a minimum number of participants to run. In the event of insufficient numbers an alternative start date will be offered, or all money will be refunded.

Note: If you have a number of people looking to do this course together, please inquire below and we can organise a bespoke course for your team.

Next Course Start Date: 30th September 2022

Course Duration: 5 Weeks (10 hours in total)

Class Time: Fridays, 10:00am – 12:00pm

Location: The Podcast Studios, 14a Magennis Place, Dublin 2 (just off Pearse St)

Price: €900 per person (€850pp for 2 participants, €800pp for groups of 3 booking together. Contact us for larger groups)

*Get in touch by clicking below if you would rather be invoiced for payment