Digital Marketing, Social Media Standards, Virtual Exhibiting and Networking

This course has one very simple purpose – to enable you to develop a great web presence for your brand. Digital marketing continues to grow as an area of major importance for brands, and with our help your business can grow along side it.

Especially with the advent of Covid and the effective closure of F2F over the past 14 months, virtual and online networking has become the staple of the business diet. Both are very different in the online world but bring with them many new and novel benefits if done correctly. This course will develop your skills in how to sell online more effectively whilst building your network through online interaction.

Topics covered include:

• Overview of platforms – LinkedIn, Facebook, Twitter, Instagram, etc.
• Brand awareness development – who are you, and how will you represent yourself online?
• Search Engine Optimisation (SEO) guidelines
• Techniques to improve and enhance your online visibility
• The rules of ‘Netiquette’ – the Do’s and Don’ts of the Internet
• Structuring your blog
• Posting strategies – when, where, who, why
• Guidelines to social media engagement
• The key elements you need to successfully exhibit virtually
• Understanding the difference between the virtual and IRL(In real life) environments
• Use of breakout rooms, Polling and whiteboards in virtual exhibiting
• The “Do’s and Don’ts of virtual exhibiting
• Building Your Client base through online networking
• Finding Online Networking Opportunities
• Understanding the value of networking online before the return of F2F
• Strategies for Networking Online
• Bringing your online network offline and vice versa