Google Analytics Training | An Introduction

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, youll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, youll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. Youll walk away with a fundamental understanding of Google Analytics role in running and operating your business.