Social Media Strategies for Public Sector Organisations

This two-day online Social Media Strategies course has been designed specifically for the Irish Public Sector to enable staff to produce an effective strategy for managing social media and to significantly improve communication and engagement.

The course is led by an experienced social media practitioner and is designed for staff responsible for the oversight and/or development of social media programmes. Participants will benefit from a mix of critical reviews, reflective learning and practical exercises and will also produce a social media framework for their organisation.

The course concentrates on the following areas:

• Preparing a Social Media Strategy and Content Plan for an Organisation.
• Developing Content for Social Media.
• Developing a Social Media Policy.
• Improving the Management and Resourcing of Social Media.

The Social Media Strategies course is aimed at civil and public servants:

• Managers and Directors at middle and senior levels who are responsible for social media programmes and initiatives within their organisation.
• Staff at all levels responsible for social media management.
• Communications and IT Staff, Managers and Directors.

This is an instructor led, online based training course.

Courses are scheduled on the following dates:

• 27-28 February 2025
• 15-16 May 2025
• 25-26 September 2025
• 20-21 November 2025

*Dates may be subject to change.  Please see the IPA website for up to date information and to book a place.