Phillip Khan-Panni, MBA, FPSA and ATM, discusses the many reasons why cross-cultural training is important to every business. The whiskey liqueur, Irish Mist, is sold around the world, but had limited success in Germany. Clairol’s curling iron, the Mist Stick, also failed in that country. The reason was the same for both products – mist is […]
Brian Moore and Guy Flouch outline how to improve training effectiveness by developing a greater understanding of the different learning styles of trainees. Learning is the goal of training. As trainers, you have probably noticed that some trainees appear to learn ‘quicker’ or ‘more easily’ than others. While we are all natural learners, research has […]
Continuing Professional Development or CPD is the process of continual learning. Professionals undertake CPD to keep up to date with changes in their field, as well as learn new skills, and develop their knowledge or experience. Certain industries and professional bodies require or encourage their members to undertake a certain number of CPD hours every year […]
Finding the right staff – and especially retaining them – is crucial for every company. One way to ensure you are getting the best out of your workforce is to invest in employee training. No matter how big or small your company, the quality of your employees has a huge impact to your company’s productivity […]
Whether you like it or not, you are a brand. Famous brands like Coca-Cola, the Big Mac or the iPhone, elicit an emotional reaction from us. Most people have an opinion – either positive or negative – about each of these. Celebrities are brands too. This branding is part of their star image and is used […]
How can managers track training results? Have staff achieved the training objectives? Are you satisfied with what the training has accomplished? These questions have dogged trainers, performance improvement professionals and managers since the earliest days of industrial adult education at about the turn of this century. Many adult-learning and management theorists have made efforts to provide […]
